(WHAM photo) Warrior Salute received the $10,000 check during an event Friday. See full WHAM coverage.

Regional Distributors, Inc. Honors Veterans During Veteran Appreciation Luncheon; Continues Tradition of Annual Support to Warrior Salute Veterans Services

May 21, 2021


Rochester, NY - Regional Distributors, Inc., a NYS Certified Women’s Business Enterprise (WBE), Rochester Top 100 Business and Rochester Top Workplace, was proud to continue annual support to Warrior Salute Veteran Services by presenting a $10,000.00 check donation on Friday, May 21, 2021. Warrior Salute Veteran Services is a CDS Life Transitions company and local veteran support organization that provides clinical and rehabilitative therapies, transitional housing and family and community support services.


2021VeteranAppreciationLunch4_RegionalDistributorsAlong with the check presentation, the company hosted an outdoor Veteran Appreciation Luncheon catered by Buntsy's Grill to honor and thank local veterans. The event also included a special live performance by Joe Brucato, Rochester native and singer-songwriter of the celebrated song “Thank You Soldier." Brucato performed “Thank You Soldier" along with a new song "Freedom Ain't Free" and a moving a capella version of "God Bless America." 


Despite the COVID-19 pandemic slowing many businesses and their ability to support not-for-profit organizations during this time, owners Tracy Scalen, President & CEO, and David Scalen, Executive Vice President, with dedicated support from staff and customers, were grateful to be able to continue their tradition of annual support to Warrior Salute. While adhering to proper safety practices, Tracy, David and employees and military veterans of Regional Distributors, Inc. were proud to present the $10,000.00 check donation to Andrew Sewnauth, Chief Operating Officer of CDS Life Transitions, Thomas DeRoller, Executive Director of CDS Wolf Foundation, numerous CDS and Warrior Salute leadership staff and, most importantly, Warrior Salute veterans. Veterans from the community and active duty personnel also attended the event to honor and thank veterans.


The donation marks the fifth annual donation given by Regional Distributors, Inc. to Warrior Salute with a total of $48,000.00 donated to date. Sewnauth shares, "Warrior Salute provides free housing, free case management and free clinical services to our men and women that come back from war. Every ounce of these dollars will go to providing great living situations, furniture, taking people to their appointments, helping them transition to a more affordable place, an independent place and really giving our men and women the things that they need.” David Scalen encourages businesses to do what they can to support not-for-profits during this time. “The folks at the Warrior Salute do really important work for the veterans that have suffered from post-traumatic stress, and we want to continue to support that organization,” he said, “and want to encourage everyone to continue to support not-for-profits because the people they serve need our support more than ever." Tracy Scalen adds, "Many businesses have been hit hard by the COVID-19 pandemic and none more so than not-for-profit organizations. We are especially grateful to be able to help Warrior Salute provide their vital services to our veterans during this difficult time."


About the Valor & Victory Line to Support Warrior Salute Veteran Services

Enhancing the quality of life and supporting U.S. military veterans’ transition back to civilian life is an important mission for Regional Distributors, Inc. Our Valor & Victory line of advanced commercial cleaning and dish machine chemicals provides a long-term opportunity for us and our customers to give back to military veterans and combines our professional passion with our personal duty to supporting veterans in the Greater Rochester community. Businesses have the opportunity to give back to military veterans through support of the Valor & Victory line where a portion of proceeds is donated to Warrior Salute Veteran Services to support veterans. Tracy and David Scalen decided that Warrior Salute was the organization they wanted to partner with after touring their facilities in Webster, NY. "Warrior Salute's progressive program and personalized, comprehensive services are unlike any veteran support program I've come across. They work one-on-one with veterans and their families to regain their lives and synthesize specific psychological, social, and vocational goals to ensure each veteran has a rewarding and fulfilling transition back into community life," shares Scalen.


Supporting military veterans is a mission that resonates strongly with Regional's customers and particularly with owners Tracy and David Scalen as both their families have a history of military service. “Both of my parents were in the Marine Corps and David's father was a World War II Army veteran and suffered from post traumatic stress disorder,” shares Tracy Scalen. “Supporting our military vets is a personal and professional passion of ours and we continuously explore new opportunities that allow us to give back to our veterans."


With support from customers and business community members, Regional Distributors, Inc. plans on donating annually from Valor & Victory proceeds to support Warrior Salute. David Scalen states, "Many of our customers, and most of us in general, have a family member that was or is a veteran. We all know the hardships they've endured while serving and, for some, those hardships continue after service. The Valor & Victory line is a simple way for our customers to honor veterans and help them regain their lives through the outstanding services provided by the Warrior Salute program."


About the Valor & Victory Brand

With help from Regional's own military veteran employees, all of the products in the Valor & Victory line were designed and named to honor military veterans and represents a simple, but inspired way to recognize the service and sacrifice of military veterans and their families. Products are named after common military terms and technologies, such as Double Time Chlorinated Dish Machine Detergent and Liberator Cleaner & Degreaser. Product labels also include icons that visually reflect each product's military-related name, as well as common cleaning visuals, such as water and reflective design elements, and standard warewashing chemical color coding. In addition, truck graphics were created to promote the new line and complement the company's already existing and award-winning "Hiring Heroes" truck graphics. A "Be Loyal, Be Proud, Buy Local" icon and Greater Rochester Chamber of Commerce member logo are proudly included on the truck graphics to remind community members to support Rochester businesses, city services, and overall local economy.